Understand the Psychology of Your Consumer to Boost Your Ecommerce App

You sell better when you know your customer better.

This is not just for brick-and-mortar stores. The narrative is equally applicable in eCommerce. All these heavy revenue-generating eCommerce websites and apps use dedicated tools to get deep insight into the minds of their consumers.

Most of the sellers spend too much time coming up with what to sell. You can sell dresses, accessories, gadgets, books, jewellery, books, culinary items, furniture, food items, etc. The list does not seem to end. It is important, but understanding consumer behaviors are also imperative.

With the accelerating growth of trends, the eCommerce market is becoming more and more competitive every passing day. Let us tell you 12 things about the general behavior of e-commerce buyers. Mold your strategies accordingly and you will definitely experience revenue growth.

The design of your eCommerce app or website should meet the visitor’s needs to turn the prospective buyers into regular customers. Keep the design elegant and simple, so you can attract people from all cultures and professions and make them spend some time exploring your business.

Simplicity here does not imply some tiny shapes with zero aesthetics. The design has to be vibrant but not overwhelmingly. Let’s elaborate on this point more by mentioning some things your design should be free of:

• Distracting links or images appearing in the product search, especially in the checkout
  Complicated Animations
• Lengthy Content
• Stock Images
• Ambiguous Terminology

Nothing can annoy customers more than discovering the hidden shipping charges when reaching the payment. It leaves a terrible impact on your sales and multiplies the carton abandonment rate.

Make sure that your customer sees the total price is displayed on the first go.

Never use blurry images and low-resolution videos. Even the thought of buying your product if the quality of images and videos is lower than top-notch. Use high-quality pictures to help your customers. It should persuade them to buy. Upload videos from different angles to display them better. It is paramount for every product, especially clothing stores and jewelry or accessories but remember,
Images should be of high-quality but never deceptive or generic.

Simple design, magnificent images, and alluring videos will lose their charm within seconds if navigation options are complex and searching products is difficult.

The ideal orientations for navigation menus are horizontal top or vertical left. They should allow users to navigate through the website and find relevant products easily.

When a product is low in numbers, its demand automatically increases. Consumers instantly notice the product with a sad smiley and a “sold” or “out of stock” tag.

So create scarcity. It is a great psychological trick to increase demand for that specific product.

The fear of missing out on something results in an impulsive buying decision. However, using this tactic frequently is not recommended. You will lose authority very soon.

There are many differences between online consumer behaviors and offline consumer behaviors. One noticeable difference is their willingness to spend a specific amount of time on a particular store.

Let’s suppose you, as a consumer, need a specific kind of shoe, for example, sleepers. When you enter the shoe outlet (brick-and-mortar), you don’t hesitate to go through all the shelves.

But when you visit the eCommerce store, search for shoes, and find ten pages, you will never go through all of them. If your desired product does not appear in the first one or a maximum of two pages, you will switch to some other eCommerce store.

You can offer extensive filters to tackle this problem. Consumers can refine their search with a number of filters and land upon the desired product quickly.

A significant part of the traffic on your eCommerce website comes through social media. To them, you simply do not exist, if you are not on social media.

So you should encourage social media links. Your strong business presence on Facebook, YouTube, Instagram, Snapchat, and Twitter is mandatory. However, which social media platform to use depends on your target audience. Share your products on relevant social media platforms and skyrocket your sales.

Yes, the shopping cart has to be as noticeable as possible. It must show up across all the pages of your website. Otherwise, things are easier to forget in a vibrant digital life on the Internet.

This way, they can have a persistent look at products they have added to the cart and remember that the shopping process is not over yet. The shopping cart abandonment rate can be significantly reduced that way.

It is human nature to trust word of mouth. What establishes you as an authority in your target audience are customer reviews and testimonials.

The review of each product should be visible right next to it. If the number of reviews is low and not available for every single product, you can have a separate page for reviews in the home section. It should also be easily noticeable.

Your website’s speed should be ultra-high. Even if the loading time is more than three seconds, they will lose patience and go away. Reach out to your developer and ask him to ensure high speed.

The extensive and complicated sign-up process is a big no. Apps or websites that require too much information for sign-up, usually, do not have a good consumer base. Try to imitate the checkout process of Amazon.

Mobile number and email id should be sufficient.

Yes, and that is why retailers all over the world are striving to offer personalized experiences. Things like user data, account settings, and device features can help craft personalized marketing campaigns and product recommendations.

As the number of online shoppers continues to grow, more and more retailers are diving in to reap the benefits. However, without understanding the online market and its consumer behaviors, it’s impossible to generate good revenue.

An eCommerce mobile app must deliver that immersive and unique experience that makes it fun to shop online. A smooth, seamless, and hassle-free experience is what they want.