UI/UX design is vital in breaking or making the application. Whether a web app or mobile app, a user-friendly interface following the HCI rules and enhanced UX are equally important. It is essential because it provides many other benefits to product owners.
A visually appealing design with the right choice of elements, colors, and smooth navigation will engage the customer to increase user engagement. Otherwise, you might lose a potential customer. Furthermore, an excellent user interface and experience increase brand credibility and help you build the brand identity you dreamed of. Investing in good UI/UX design not only saves time and money but supports SEO as well. Here are why you should hire a dedicated resource to design an efficient UI/UX.