There are many differences between online consumer behaviors and offline consumer behaviors. One noticeable difference is their willingness to spend a specific amount of time on a particular store.
Let’s suppose you, as a consumer, need a specific kind of shoe, for example, sleepers. When you enter the shoe outlet (brick-and-mortar), you don’t hesitate to go through all the shelves.
But when you visit the eCommerce store, search for shoes, and find ten pages, you will never go through all of them. If your desired product does not appear in the first one or a maximum of two pages, you will switch to some other eCommerce store.
You can offer extensive filters to tackle this problem. Consumers can refine their search with a number of filters and land upon the desired product quickly.