Are you a budding entrepreneur with a brilliant app idea but need help to turn it into a successful startup? In today’s digital age, having a mobile app for your startup is becoming increasingly crucial. With people spending most of their time on screens, it’s essential to have a solid online presence to compete in the market. But with so many apps flooding the market, standing out and creating a lasting impact can be challenging.
According to research, 42% of startups fail due to a lack of market need for their product and common mistakes made during the app development and launch process. To avoid this, taking a step back and carefully planning your mobile app startup journey is essential. Doing so can increase your chances of success and stand out in the competitive app market.
In this article, we’ll guide you through how to take your mobile app startup from an idea to a thriving business. First things first, validate your idea and conduct detailed market research to ensure that there is a demand for your app. This will save you time and money in the long run and increase your chances of success.
Following these steps can increase your chances of success and stand out in the crowded app market. Remember, there’s no shortcut to success, but anything is possible with perseverance and hard work!
1. Creative Concept Validation: Ideate, Pause, Review
As a startup entrepreneur, you likely have a million ideas running through your head. While having a plethora of ideas can be beneficial, it’s essential to validate them before proceeding.
What Is Idea Validation?
Idea validation is the process of assessing the feasibility and potential of a concept. It involves testing and refining your idea to align with market demands, target audiences, and industry trends.
To validate your idea, start by brainstorming and generating as many ideas as possible. Then, pause and take a step back to reflect on each idea’s strengths and weaknesses.
Meanwhile, if you are looking for an idea, probe through these on-demand startup ideas.
Once you have a clear picture of your ideas, reassess them to determine which one has the most potential. Remember, validating your idea is crucial to the success of your startup. Without proper validation, you risk investing time, money, and resources into an idea that may not have a market or demand.
By taking the time to scrutinize your ideas, you can increase your chances of success and bring a truly innovative product or service to the market that has a unique selling point (USP) and offers value to your target audience.
2. Detail-oriented Market Research
Your startup will fail, despite how revolutionary your idea may be if you don’t conduct thorough market research and fail to identify your target audience.
To create a successful mobile app, you must understand the market and find a perfect fit. This means ensuring that you solve real user problems and carve out a unique space for yourself in the industry.
To achieve this, study your competition and conduct a competitor audit.
Download and use similar apps to better understand the pain points they address and identify areas for improvement.
- Research apps that have failed and understand the reasons for their lack of success.
This helps to minimize the risk of failure. Also, learn from others’ mistakes, which is common practice in the startup ecosystem.
Conducting in-depth market research can help you identify your unique value proposition and stay ahead of the competition. Surveys are a useful tool to understand your target audience’s demographics and preferences, which can inform your product development strategy.
Research states that 57% of mobile app users will not recommend an app if they have a poor user experience. Remember, user engagement is the ultimate goal, so keep your niche audience in mind every step of the way. By doing so, you can build a product that truly resonates with your users and meets their needs.
3. Choose an Ideal Platform
Selecting the appropriate platform for your mobile application is a crucial step in your app development journey. To make an informed decision regarding whether your app should be developed for Android, iOS, or both, several factors must be taken into consideration.
It is imperative to research which platform is most suited for mobile startups and is aligned with your business idea.
According to Statista, during the third quarter of 2022, Android users had access to 3.55 million apps while Apple’s App Store offered approximately 1.6 million available apps for iOS.
This makes Google Play the app store with the largest number of available applications.
Another factor to consider is the choice between native and hybrid apps. Both options have their own set of advantages and disadvantages, and factors such as technicality, functionality, cost, and time play a pivotal role in determining which approach to adopt. Also, consider targeted audience demographics and budget to select the best platform.
Android has a larger global market share (72.83%) than iOS (26.71%).
4. Focus on Designing an Impeccable UI/UX
A crucial aspect of mobile app development is designing a user interface (UI) and user experience (UX) that is intuitive, easy to use, and aesthetically pleasing. Take a look at any well-known app – Instagram, Canva, Telegram – and you’ll notice that their success is largely due to their intuitive design.
The importance of UI/UX design goes beyond just aesthetic appeal. The app must also be functional and user-friendly, meeting the standards set by Google Material Design and Apple’s Human Interface Guidelines.
48% of mobile app users believe that app design is crucial to the app’s functionality, so hire a professional UI/UX designer to create an app that stands out in the crowded app market.
At CodesOrbit, we adhere to a UI/UX design guide that not only satisfies these guidelines but also addresses other crucial areas, such as visibility, user engagement, and retention rates. By prioritizing these factors, we ensure that our clients’ apps not only look good but also perform optimally and drive user satisfaction.
5. Product Development
To kickstart the development process, it’s essential to have a reliable app development team on board. Choosing the right app development company is critical to ensure that your idea transforms into a successful product.
You have two options in this regard hiring an in-house team of developers or outsourcing to a team of remote developers.
Deciding whether to choose an in-house team or outsource depends on your business needs. Here are the key points you should keep in mind to end up with a great team and product.
- An in-house team ensures effective communication and a deeper understanding of your product idea. Outsourcing offers access to highly skilled designers and developers.
- Make a list of potential partners, ask the right set of questions, and go through their portfolios and case studies to ensure that the company you choose is a good fit for your requirements.
- Analyze the app development cost worldwide and get feasible options for hiring the best developer.
Read more about what it costs to develop an app in 2023.
Apart from building a scalable app, your focus should be on delivering a delightful experience to your end users. The user experience is critical as it is the first point of interaction for any user. To retain your users in the long run, the user experience should be immersive, and the UI should be modern, innovative, and intuitive.
Focus on creating a minimum viable product (MVP) for your app and address the fundamental points before incorporating additional features. It is important to prioritize the ‘must-have’ features over the ‘nice-to-have’ ones, which can be added later.
Developing a wireframe is a useful tool for outlining the layout of your app and structuring it at an early stage. It enables you to gain valuable insights into how users will interact with your app and identify potential problem areas.
6. Look for Raising Investment
Raising investment is essential for any startup, and a mobile app startup is no exception. Once you have invested a substantial amount of time into developing your mobile app, the next crucial step is to address the issue of raising funds for your startup.
Raising a significant amount of funds can provide greater access to resources and increase the likelihood of success for your mobile app startup. But you might be thinking about where you will get the funds.
To generate funds, you can explore various fundraising options that align with your business models, such as seed funding, bootstrapping, crowdfunding, ICO, and more.
In 2020, mobile app startups raised $30.7 billion, up from $21.9 billion in 2019.
Crafting an impressive elevator pitch and actively seeking out potential investors is crucial at this stage. This is the time to be ambitious and ensure that you have a product that investors will be eager to support.
7. Create a Strategic Marketing Plan
To ensure that your app gets noticed and gains a large following, it’s important to focus on strategic marketing. In fact, marketing is often the key factor that separates successful regional brands from global ones.
With the right marketing strategies, you can generate excitement and buzz around your app, sparking the interest of potential users and creating a strong following. By leveraging the power of marketing, you can help your app gain the traction it needs to reach new heights of success.
Create a strategic marketing plan that targets your audience, leverages social media and other marketing channels, and highlights your USP.
Remember that 34% of mobile app installs come from search engines, making SEO(Search Engine Optimization) and ASO (App Store Optimization) important components of your marketing plan.
8. Have a Monetization Plan in Place
One of the keys to creating a successful startup is determining the most effective monetization strategy for your mobile app. With a variety of options available in the industry, such as advertising, sponsorship, in-app purchases, subscriptions, and pay-per-download, it is important to weigh the pros and cons of each to determine the best approach for your startup.
By carefully analyzing each option, you can choose a monetization model that generates revenue and aligns with your business goals and objectives. Ultimately, the goal should be to identify a monetization strategy that guarantees long-term profitability and sustainability for your startup.
The global mobile app advertising revenue is expected to reach $240 billion by 2023.
9. Update and Improve Your Application
Launching your mobile app into the market is just the beginning of your digital journey. To ensure lasting success, it’s essential to regularly update your app to improve its visibility and provide value to your users at every iteration.
Taking user feedback into consideration is crucial in improving your app, and maintaining it is an ongoing process. Along with this, it’s important to have a steady revenue model in place to ensure maximum user retention.
Furthermore, before executing your startup, it’s vital to consider the possibility of pivoting it, as it can be a game-changer in achieving your desired outcome.
10. Have an App Retention Strategy
Finally, having an app retention strategy is crucial to retaining users and sustaining your startup.
Focus on providing a personalized experience, offering incentives, and sending timely notifications to keep users engaged with your app. Figures state that the average mobile app retention rate after 90 days is just 25%. However, there are several effective ways to retain your customers and ensure they continue using your app:
- Plan your notification timing appropriately so you don’t bombard them with notifications at inconvenient times.
- Be transparent about the permissions you are requesting and how you will use their data. Transparency is a crucial element of successful tech startups.
Only update the application when necessary. While keeping your app up-to-date with new features and improvements is important, updating too frequently can be disruptive and annoying to your users. Work with your app development partner to strike the right balance.
By following these tips, you can ensure that your users feel valued and continue to use your app for a long time.
The Bottom Line
Creating a successful mobile app startup requires careful planning and execution at every step.
From ideation to launch and beyond, startups need to be agile, adaptable, and constantly iterate based on user feedback. By focusing on building an MVP, raising funds, and choosing the right monetization and marketing strategies, startups can increase their chances of success. By staying committed to improving their app through regular updates and user engagement, startups can build a loyal customer base that will drive their growth in the long run.
If you are looking for a top-notch mobile app development company to bring life to your ideas, CodesOrbit is at your service. We have an in-house team of app developers having expertise in the latest tools and technologies. Contact us today to discuss your app idea and be the next thriving entrepreneur in the IT industry.
Ultimately, the key to success lies in combining a deep understanding of the market and user needs with a passion for innovation and a willingness to take calculated risks.